VIDERIS

 

THE CHALLENGE:

Launch and drive sales for an all new lingerie brand in the midst of Covid-19. 

New lingerie brand Videris was created for everyday wellbeing. Designed by leading lingerie designer, Chloé Julian, the collection is made with comfort and support as its primary mission. Made from natural and sustainable fabrics free from harmful chemicals, Videris goes further to ensure environmental consciousness by ensuring every thread, fastener and trim is Oeko-tex® 100 garment certified. Videris in latin means ‘you are seen’, a reflection of the use of colours used in the range which are designed to enhance a feeling or mood – changing the paradigm of how you feel, rather than look, when purchasing lingerie. 

 

THE RESULTS:

At a time when anxieties were heightened due to uncertainties brought on by the pandemic, our goal was to truly connect with our audience by offering real stories behind this thoughtful and conscious new brand. Our mission to drive the message of intent behind the brand’s design and ethos. We focused on key story pillars,  product conscious and sustainable design, people – the founder’s incredible design background, and brand – enlightened lingerie.’ Through offering multiple angles we were able to secure meaningful stories written by journalists who truly cared about the brand’s vision. Launch highlights included The Spinoff, Kia Ora, Stuff.co.nz, and Viva. Full press portfolio here.  

 

“We are very happy to have worked with Julia and Simone for the very successful launch of our new lingerie brand Videris.  Lomas Kerr have secured many key press pieces in leading NZ media creating brand awareness which has led directly to sales.  Their professionalism in balancing having the right mix of media at the right time and ensuring our key messaging is communicated has been great.  Their guidance in arranging and supporting interviews, and press coverage has been invaluable to ensure a well thought out and consistent brand image is maintained.  I look forward to continuing to work with Lomas Kerr as our brand grows.” 

-Videris Lingerie Founder, Chloé Julian

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