THE HUNTING LODGE

 

THE CHALLENGE

Launch multiple releases in a short time frame.

Leading New Zealand winery, The Hunting Lodge stands out for their exceptional wine and innovative releases. For this PR project, they had multiple new product releases to launch within months of each other. The challenge was to celebrate each without clouding messages or overlapping media outlets.

 

 

THE RESULTS

We created a strategic timeline to give each initiative breathing room and offered exclusives to appropriately aligned media. The campaign highlights included TV3 news,  Viva and The Spinoff.

 

 

“After many years working with large corporates and small FMCG companies in the marketing space, as a client, I have been very impressed with the results Simone and Julia have produced in such a short timeframe while at The Hunting Lodge.  At first sceptical about any pick-up, they generated significant coverage and sales which were unexpected.  We then engaged them to work on numerous briefs which have generated significant coverage including Television, print and influencer endorsement.”

Sharon Marr, Head of Marketing, The Hunting Lodge.

The Hunting Lodge crew