Drive traffic to a new online marketplace in a very timely fashion

Little Outfitters is an online marketplace to buy and sell pre-loved designer children’s clothing and accessories. The challenge was to attract a large amount of traffic to the site in a short amount of time so the site was loaded with clothing for consumers to then trade and engage.




We secured national TV news coverage with a focus on the consumer benefits of the circular economy. Simultaneously we gained coverage in The Denizen with a focus on designer clothing, Idealog to reinforce conscious consumerism, profile opportunities with M2 Woman to solidify the credibility of the founder, and parenting publications for broad and national awareness.



“I can’t stress enough how valuable Julia & Simone’s contribution has been to the early success of Little Outfitters. There are so many moving parts to manage when launching a new business and we’ve seen incredible results from the impressive variety of TV, print and digital press. This has really boosted our brand credibility, plus it’s been both accessible and affordable for a business at start-up level. I really look to Julia and Simone as leaders in their field and I’m excited to move my business forward with their expertise, wealth of knowledge and creativity. I would highly recommend Lomas Kerr to anyone looking to seriously elevate their business, be known in their industry and to their target audience.”

Lucy Kirkwood, Founder, Little Outfitters


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