Gain the attention of premium fashion and lifestyle media with towels

BAINA is a brand of modern, luxury, consciously created towels designed in New Zealand.  The challenge was to separate from its category and instead focus on their unique design details, premium quality and conscious nature.




By focusing on the unique selling propositions, we caught the attention of Vogue Australia. Baina imagery is beautiful and we ensured it was shared with interior design media, such as The Design Chaser and The New.  We also secured product placement in every leading fashion publication in New Zealand.



“We have always felt 100% supported by Lomas Kerr, both Jules and Simone offer such clear and strategic directives. Right from launch we were blown away by the volume of uptake from press featuring Baina; a clear indication that their authentic relationships with media ultimately fast tracks their stable of brands to the top of media contact lists. Certainly a result we would not have been able to achieve in-house. A truly invaluable partnership.” 

– Anna Fahey and Bailey Meredith, Co-founders, Baina